Advertising is one of the most expanding and evolving sectors in an economy. Even as one advertising platform’s growth slows or loses relative share, another takes its place, gaining people’s attention with new modes of digital interaction, mobility, or social networking. While technology has always been a driver of change in this sector increasing digitization has escalated the speed of its transformation.
Globally, total advertising spending has been on the rise, increasing by a compounded annual growth rate (CAGR) of 5.25% since 2008, where it is forecasted to reach $1.56T, by the end of 2015. During that period, digital advertising was the fastest growing segment, with a CAGR of 15.93%, to reach $167.76B in 2015…
To read the full report, click on the link below: