Hurdles of Digital Banking in Lebanon

Advancements in digital technology have changed customary approaches of performing tasks. The world has undergone a fundamental transformation through the expansion of the internet. The banking sector is no exception to this digital deluge.

Financial institutions innovate continuously and update their marketing strategies in order to closely meet the desires and demands of their customers in a safe and confidential environment. Banks are turning to information technology to improve efficiency, service quality and attract new customers. More and more banks are adopting digital banking worldwide, with the number of users of mobile banking standing around 800M globally in 2015, and is predicted to reach 1.8B by 2019, according to “Mobile Banking 2015” report by KPMG.

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Hurdles of Digital Banking in Lebanon

 

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