The Lebanese Coffee Market: A Brewing Success

The traditional Lebanese Coffee is part of the life of Lebanese and Arab coffee drinkers. Sharing it is synonymous to quality time with family or loved ones, to make friends, to be hospitable, to welcome tourists, to show courtesy, and to break the ice when meeting new people.

The production of ‘Lebanese Coffee’ is attached to every producer’s heritage. The roasting, grinding, packaging, and distribution techniques distinguish one brand of Lebanese Coffee from the other.

‘Lebanese Coffee’ is an ethnic food. Lebanon exports ‘Lebanese Coffee’ to more than 40 countries around the world.

However, today, different categories of coffee are gaining market share because people’s lifestyles are changing. Less time is being spent at home, homes are becoming smaller, and the preferences of coffee consumers are moving towards on-the-go, quick, and easy to prepare coffee drinks.

Instant coffee may become a risk for the local market and Lebanese coffee producers. Do market players believe the Espresso coffee may also gain market share?

Coffee is an international drink and coffee beans are sourced from different parts of the world, including Latin America and Africa. Is there a difference in the quality of coffee produced?

This report is a comprehensive study of the Coffee Market in Lebanon. Below are its main sections:

  • Overview: Coffee Beans’ Supply & Demand
  • Lebanon’s Coffee Market: Size, Structure, and Consumption
  • Lebanese Coffee: Local and Foreign Competition
  • Major Trends
  • The Lebanese Espresso Market
  • Instant (Soluble) Coffee: Why this Exponential Growth?
  • Lebanese Coffee Producers: Unique Selling Points (USPs) and Differentiation Strategies
  • The Potential of the Industry and the National Economy: A Call on the Government

For the full article in PDF format, kindly click below:

The Lebanese Coffee Market – A Brewing Success

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